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Joe was recently announced as the star of the Tom Ford Beau de Jour fragrance campaign. A launch event for the fragrance was held on January 7 in London, England. You can view photos of Joe at the launch below:

Tom Ford spoke to press at the launch event and discussed why he chose Joe to be face of Beau de Jour

“Last year Joe was in [two] Oscar-nominated films, he’s handsome and beautiful and he is the man of the moment – the Beau de Jour.”

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The ad for the Beau de Jour campaign:

The commercial for the Beau de Jour campaign:

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